Social Networking Standouts: iOS App Trends in Brazil for Q4 2023

The fourth quarter of 2023 has been eventful for the top social networking apps on iOS in Brazil. This period has witnessed fluctuations in downloads and active users, with some apps showing remarkable resilience and others experiencing notable shifts. Data courtesy of Sensor Tower offers a glimpse into these trends, and for more detailed insights, Sensor Tower is the go-to resource.

WhatsApp Messenger

WhatsApp Messenger downloads started strong in Q4 at around 196K in the last week of September and peaked at approximately 252K in early October and late November. However, there was a dip to as low as 43K in mid-November. Weekly active users remained relatively stable, hovering around 5.7M with minor fluctuations throughout the quarter.

Facebook

Facebook showed a more varied pattern with downloads ranging from 100K to 143K, peaking towards the end of November. The weekly active users saw a slight increase from 27.3M at the start of the quarter to nearly 28M by the end of December. Revenue for Facebook maintained a steady flow, with the highest weekly revenue reaching just over 7K USD in late December.

Threads, an Instagram App

Threads, an Instagram app, being a relatively new player, had a remarkable rise in downloads from 62K to an impressive peak of around 264K in the first week of December. Weekly active users also saw significant growth, starting at under 1M and reaching over 1.1M in early December before settling at around 981K by quarter's end.

Telegram Messenger

Telegram Messenger experienced consistent download numbers throughout the quarter, with figures ranging from 77K to 121K. The app's weekly active users saw a slight decline from 2.2M to just over 2.1M by the end of December. In terms of revenue, Telegram had its highest at approximately 11K USD in early December.

Messenger

Messenger, another app from Meta Platforms, Inc., recorded downloads between 33K and 57K, with the highest in late November. The weekly active users showed a minor decrease from 5.6M to 5.4M, with a slight rebound to over 5.3M by the close of the quarter.

In summary, the social networking scene on iOS in Brazil has seen varying degrees of user engagement and download activity. While some apps have maintained a steady presence, others like Threads have witnessed substantial growth in user numbers. Sensor Tower's data paints a clear picture of these trends as we conclude the fourth quarter of 2023.